THE CURRENT TRENDS OF WHOLE FOODS MARKETING Research Paper

THE CURRENT TRENDS OF WHOLE FOODS MARKETING - Research Paper Example These leaders can be contacted via phone or email specified on their website. Thus, Whole Foods Market tried to help its customers and tries to give them the best possible service as well, in order to keep its customers satisfied. (Whole Foods Market, 2011) Whole Foods Market is an organization that claims that it provides its customers natural and least processed food. It is their Unique Selling Proposition that they try to give their customers products in purest form. They try not to sell products coming out of cloned animals; rather they claim to give the product in its most natural form possible. They also try not to use artificial colors or preservatives in their products. Whole Foods Market has many products but most of them are related to food and health. There are many product lines available at Whole Foods Market including Grocery, Whole Body, Premium Body Care, 365 Everyday Value, Bakery, Prepared Foods and Whole Foods Market Brand. (Whole Foods Market, 2011) Whole Foods keeps adding new product lines and should do so in order to keep its customers entertained, happy and satisfied. However, no matter what they introduce, their Unique Selling Proposition remains the same, that is, they keep giving natural and high quality products. Whole Foods Market provides its customers with the most natural products possible which gives it a completive edge in the market. Whenever it comes to pure, organic or low processed food, Whole Foods Market always comes to mind. There are competitors for Whole Foods Market but these competitors have not taken Whole Food Market’s position and this is because Whole Foods Market provides to its customers what its competitors do not. In this age where everybody is learned and is aware that in order to do something and to make a difference they need to stay healthy and in order to stay healthy they need to maintain a healthy diet. This is why Whole Foods

Sophocles Antigone Essay Example for Free

Sophocles Antigone Essay In the Sophocle’s play, Antigone, there are a many tragic characters in which some face death, and others watch as their loves ones die all around them. There is nothing more tragic than to be surrounded by the dead, especially when it may be one’s own fault. Therefore, Creon is the most tragic character of this play. Aristotle would agree that Creon is the main tragic character, as he makes many decisions which could have led him either towards his tragedy or away from it, but ultimately he led himself to his tragedy. This keeps the audience guessing and heightens catharsis, while Antigone’s fate was quite obvious from the beginning where she says, â€Å"As for me, I will bury him; And if I die for that, I am content† (60-61). Creon’s fatal flaw is his stubbornness and reluctance to see anyone else’s view. He begins, like Opideus, as a character that is easily admired and portrayed as an open, caring king, â€Å"Zeus, who sees all things, be my witness that I will not be silent when danger threatens the people; nor will I ever call my country’s foe my friend† (147-149). This shows that Creon is willing to go far and beyond for his country. However, these words also foreshadow his tragedy since he puts the State too far before his family, and as a result, he loses his wife and son. Creon is left alive to watch the death of many: the death of Antigone, of his wife, and of his son. He wanted to look after the state rather than his family and so the consequences came tumbling down and turned his once happy and wondrous life into that of a chaotic one. Creon did not realize the importance of his family until they vanished into the darkness of death all because he was a fool, â€Å"nor have I any regard for him who puts friendship above the common welfare† (145-146). Therefore, Aristotle would agree that because it is Creons fault that all these events took play it makes him a greater tragic character. Antigone is dead, his son falls on his own sword before his eyes and the discovery of his wife’s death is reported by a messenger. All this shows that Creon is a greater tragic character than the rest for most have taking the easy way out while he lived to see it all happen before his eyes. Creon form Sophocle’s play, Antigone, is by far the greatest tragic character, and Aristotle would have to agree. Creon is left alive to watch the death of many: the death of Antigone, of his wife, and of his son. All these death happened because he cared far more about his country than his family. He overlooked their value, and therefore, it led to their deaths. This further shows that he is the most tragic character than the rest since he had to endure the deaths of hi loved ones.

The Sun and Its Features Essay -- Science Essays Scientific

The Sun and Its Features Changes in the magnetic field of the sun affect us here on earth in a number of interesting ways. This magnetic field is caused by the flow of electrically charged ions and electrons on the sun, and if it didn't exist, the sun would be a much more boring star. The 11-year cycle of the sun's magnetic field accounts for many of the cool features of the sun: sunspots, solar flares, and aurora borealis. At the beginning of the cycle, the magnetic field is weak and there are very few sunspots; later, at the peak of the cycle, the magnetic field is strong, and there are many sunspots. Sunspots are relatively cool areas that appear as dark patches on the face of the sun. They occur where magnetic field lines are twisted below the surface. The period of time when the magnetic field is strong and there are many sunspots is called a solar maximum. The sun approached one of its solar maximums in the year 2000, and this maximum affected the conditions on earth. For example, the aurora borealis, or "Northern Lights" we see in the sky are much brighter during a solar maximum. They are also more spread out over the sky. In normal years the northern lights can only be seen over the poles, but during a solar maximum they are visible to much of the northern United States and Europe. Aurora borealis is caused by the solar wind that blows off the corona of the sun. The temperature of the corona is so high that the gravity of the sun cannot hold on to it, so hot charged particles from the corona regularly fly off the sun at millions of miles per hour. When these particles collide with atoms in the earth's atmosphere, they excite their electrons, causing them to "jump" to a higher energy level. When electrons jump to a h... ...solar maximum), less cosmic rays strike the earth, and when it is weak (during a solar minimum), many cosmic rays strike the earth. Trees record in their rings how much carbon 14 is in the atmosphere, and during the Maunder Minimum tree rings had very high levels of Carbon 14. Thus, there seems to be a link between the sunspot cycle and the climate of the earth, with solar minimum bringing cooler temperatures and solar maximum bringing warmer ones. This, plus the beautiful displays of northern lights, and the threatening danger of solar flares, are just three ways we are effected by the solar cycle of the sun. References: Solar Physics. Hathaway, David H. NASA. March 17, 2000. Sunspots as Predictors. Younce, Matthew Wiley. The Sun-Earth Connection. NASA/GSFC. USB/S Introducing the Aurora. Terry, Kathee and Anderson, Hugh. July 12, 1999.

Gilead’s strict laws Essay

In contrast, the presentation of Alison in The Miller’s Tale is of black humour, and an example of this is at the part near the end of the story where she humiliates Absolon, another interested suitor, in a very vulgar and insulting way. He tries to romantically pursue her but she is not very interested in him, and so when she is still with Nicholas in the house, she decides to stick her bottom out of the window for Absolon to kiss, instead of her face, which is what he had been expecting instead. Nicholas then decides to follow her example by sticking his own bottom out of the window, little knowing that an enraged Absolon had gone and come back with a scorching coulter, ready to burn Alison, but instead burns Nicholas. Despite her wild and unpleasant character, Alison is rather lucky to avoid and escape any punishment, and that it is all the men who are hankering after her, who instead become ill-fated in shameful and unfortunate events. However, with Alison and Abigail both being women, they are already in difficult positions in life, as they are both members of the slightly less important gender in their times, and each have their own individual obstacles to overcome. Abigail Williams uses her power in The Crucible to whip up hysteria in the town during the crazy period of the Salem witch trials. Her involvement starts after she has a short lived sexual affair with John Proctor whilst she is working as a house servant at his home. Whilst John is in it just to fulfil some of his needs that he is not receiving at that time from his sick wife Elizabeth, Abigail sees it a lot more than just a fling. After what we know about her troubled life and what she has been through, it’s no surprise really that Abigail feels lonely and would jump at any chance she could have of some passion, love and affection, something she probably hadn’t felt in a long time, if at all. When Elizabeth finds out about the affair, she throws Abigail out of the house, who then goes on to live with her uncle, Reverend Parris. Even after John has discontinued the lechery with her, Abigail still won’t stop trying to pursue him. She even goes so far as to manipulate Reverend Parris’s slave Tituba into using her black magic in the forest to cast a spell of death on to Elizabeth. This is rather shocking that someone could be so cruel enough to actually wish death upon someone else just to get something of theirs that they wanted and didn’t really deserve. Tituba is probably the only other person in the play with a lower status than Abigail, since she is in the unfortunate position of being a black female slave. After Reverend Parris witnesses them with many other girls in the forest seemingly practicing witchcraft, they are all sent to court to be trialled. Abigail does not stop there in her quest to eliminate Elizabeth, so she decides to use the trial as an opportunity to accuse Elizabeth of witchcraft in order to get her hanged. This whole vendetta of Abigail’s against Elizabeth Proctor is all mainly based on jealousy, and she does not care who gets hurt in her goal to get at Elizabeth and win over John Proctor. Ironically enough, it is John himself who sacrifices himself at the end of the play for his pregnant wife, by confessing to witchcraft and being sentenced to death. Elizabeth Proctor herself is a rather decent and loving woman, who shows bravery, loyalty and strength. She does form a strong dislike for Abigail, which is understandable though since she had been her husband’s mistress whilst working as housekeeper at their home and Elizabeth also says to her husband â€Å"She [Abigail] wants me dead, John†. She seems to have much faith in her marriage, since she is willing to make it work between them by trying to forgive her husband for the affair. She even decides to protect his good reputation by not letting the court know about his adultery. She also tells John Proctor at the end of the play that she is partly to blame for his cheating, since she admits to being a cold wife (being not sexually responsive) who could have treated him a lot better. Elizabeth is another character who breaks a female stereotype, but in a very different way to Alison, as she is expected to always agree to sex but does not always. We can sympathise with Elizabeth because of the fact that she had been ill and was betrayed by her own husband, who had committed one of the worst moral crimes that a husband could do to his wife. She is evidently very hurt by it, and it would have taken a lot of strength for her to forgive him and move on. The positions of women in The Handmaid’s Tale are very different to that of where women rank in The Miller’s Tale and The Crucible. Whilst women may have fewer rights than men in the other two stories, it is really nothing in contrast to the way women are treated in The Handmaid’s Tale, where women really seem to have it the worst in the very chauvinistic and patriarchal society. The women of Gilead are divided into different groups and ranks. The legitimate groups of women include the Handmaids, the Wives (of commanders), the Aunts, who train and supervise the Handmaids, and the Marthas, unmarried infertile women who are solely involved with domestic work. And they are the lucky ones; the illegitimate women are mainly unwomen, such as those who are sterile, feminist or socially deviant. The Handmaid’s Tale by Margaret Atwood is about a dystopian world where many women are taken captive as Handmaids, and they are used by the government of the Republic of Gilead, a fictional country within the borders of the United States of America, to help continue the human race. These Handmaids are the only women left who are fertile, and it is their duty to become pregnant by their assigned Commanders and have their babies, since the Commander’s wives cannot bear children themselves. In the society in this book, women are blamed for everything when it comes to conception and childbirth; it is always thought to be the woman’s fault, any fault of the man is never even considered. Offred is one of the Handmaids, and she is the main protagonist and narrator of this book, telling us her personal touching story of what she experiences in this controlling world. Offred, like all the others Handmaids, is being controlled by this strict totalitarian regime that is based on religion. Firstly, she is forcibly removed from her own family, her husband Luke and their young daughter. Earlier in the plot, the three of them had tried to escape across the border, but unfortunately they were all caught and separated from each other. Their daughter is taken away for adoption, whilst it is unknown what really happened to Luke. Offred is missing them tremendously and is frequently thinking about them and narrating these thoughts throughout the novel; she wonders where her daughter is now and what she looks like, and she wonders where Luke might be and whether he is even still alive or not. All this information she tells us about her family gives us an idea of her background, and we have very good reasons to sympathise with her. Compelled by the regime into training as a Handmaid, they do all they can to strip her of her identity. They remove her name and give her the new slave name of Offred, meaning ‘Of Fred’, as she is now belonging to and property of a Commander named Fred. Other Handmaids are also given new names in the same way, such as Ofglen and Ofwarren. Unlike like some of the other Handmaids, we are not directly told what Offred’s real name is, though it is implied at the end of Chapter One that her name is June, since all the names listed apart from that one are accounted for at some point in the novel. This treatment of the Handmaids makes it seem as if they are animals, or objects. In addition, all the Handmaids wear a uniform of red draping garments, symbolic of several relevant things such as menstruation, childbirth and sexual sin. The clothes are also designed to cover up the curves and shape of the womanly body, in order to preserve modesty, much in the same way as many Muslim women do today. We get a deeper insight into Offred’s dreary and shocking job when she bluntly describes the ceremony. The way she describes it is that the Commander is â€Å"fucking† her, and that no other word or phrase, such as making love, copulation or rape, fit the situation quite rightly. And the commander’s wife has to dutifully lie there with her and grip her hands, as if to pretend that it is she who is being â€Å"fucked†, and not Offred. This makes the situation all the more bizarre and uncomfortable for everyone involved. Out of all the female characters that we are focusing on, Offred is probably the most sympathetic. She arguably has the most difficult lifestyle to tolerate and suffer, but she mainly follows what is expected of her out of her society, and hardly does anything erroneous. The only few times she does deviate from Gilead’s strict laws is when she has an illicit affair with Nick, the Commander’s chauffer, which is set up by Serena Joy in order to increase Offred’s chances of conceiving a child, as Serena Joy herself believes that her husband could be infertile, even though this is against the law for anyone to think. Offred proves to be the only heroine out all our female characters, since Abigail and Alison are both villainous antagonists in their respective stories.

A ghost story Essay

The Turn of the Screw is a story written in 1898 and from a governess’ point of view. In the main story the governess thinks the two children she is caring for are under the evil influence of two ghosts, Miss Jessel and Peter Quint. What we would expect from an opening to a ghost story written in 1898 is to be launched straight into the plot. We would expect this because this grips the reader’s attention and makes you want to read on. We would also expect the setting to be introduced because this makes you become involved in the story. We would expect the language to be complex because this is the style that was used in the eighteen hundreds. We would expect the characters to be introduced and to become real to the reader. We would expect this because the reader will not believe in the characters if they do not seem realistic. We would also expect atmosphere to be created because this prepares the reader for a ghost story and makes the reader feel part of the story. We would also expect tension to be created because this makes us want to read on. The Turn of the Screw is in some ways typical of an opening to a ghost story written in the eighteen hundreds because the style is complex: for the first sentence, which is long, dense and contains four conjunctions. This however suits the Turn of the Screw because it mirrors the complexity of the story. Similarly the Turn of the Screw is typical of an opening to a ghost story because atmosphere is created. There is a sinister feel created; this is because it is set ‘on Christmas Eve in an old house’. This prepares us for a ghost story that is about to be told. The group of strangers is sat ’round the fire’ in an old fashioned house. This gives the impression of a traditional setting for telling ghost stories. The fact that it is a group of strangers also makes it seem spookier. The atmosphere is emphasised when the members of the group pick up their candlesticks before they go to bed. This adds to the feeling that everything is very old fashioned and spooky. This is in keeping with ghost stories as they are usually set in old fashioned and have spooky atmosphere to them especially the setting. It also lets you imagine the scene of flickering candles in an old fashioned house. When Douglas goes up to bed the rest of the group ‘heard his step on the stair’. This gives the reader the impression that Douglas’ footsteps are echoing through ‘the great brown hall’. This adds to the atmosphere because the footsteps are echoing and spooky. The great brown hall also adds to the idea of the old fashioned house.